№13 · Prompt Pack · Design / Marketing
Product Shoot Planner Prompt Pack
Moodboard, shot list and brief for a lean product shoot.
Paid once. Checkout by Polar, our merchant of record, which works out any sales tax or VAT.
In these sets: All-Access, $49
Or included in membership.
- Format
- Prompt Pack
- Made for
- Solo founders, small brands, creators with their own label
- Difficulty
- Beginner
- Time to value
- ~30–45 min
Times are estimates until a platform test run confirms them.
CompatibleChatGPT · Claude · Gemini · Grok · Any model
Overview
- The problem
- “I shoot my own products, or book a friend with a camera, and we wing it. The photos don’t match each other or the brand, and I always miss the detail and back shots I need.”
- What you get
- A one-shoot plan pack: art-direction brief and moodboard notes, a numbered shot list per style (front, back, side, detail, on-body or flat, scale), a one-page brief for the photographer or creator, a day-of call sheet, and a selects + retouch-limits note.
- What’s included
- 7 prompts (P1–P7) + 3 starters
- 1 free preview prompt
- Variables sheet
- Shoot planner workbook (.xlsx: variables, style list, shot list with automatic file names, coverage check, call sheet, selects and retouch log, delivery check, next-shoot log)
- Moodboard brief, photographer/creator one-pager and call sheet templates (.md + .docx)
- Shot-list template
- Image delivery-spec checklist (from Shopify Help Center)
- Retouch-limits card
- Review checklist
- Bot profile (system prompt, knowledge and setup, guardrails)
- Platform setup notes (ChatGPT, Claude, Gemini, Grok Bot, any chat tool)
- Ready-made skill (folder + zip)
- PDF guide
- Illustrative example
- What you’ll need
- Brand bible or visual rules
- Style list for the shoot (name, color, key details to show)
- 3–6 reference images you own or have rights to (or written descriptions)
- Where photos will be used (site, marketplace, social)
- Budget, location and helpers you actually have
How it runs
7 steps- Load your visual rules and style list
- Bot drafts the art-direction brief and moodboard notes
- You approve the direction before any planningYour call
- Bot drafts the shot list, one-pager and call sheet
- You approve them and send them yourselfYour call
- Shoot with your real productsYour call
- You check every final image against the real garmentYour call
Your call marks a step where you review and decide. Nothing moves on without you.
Estimated time: ~30–45 min to plan a first shoot of 4–8 styles.
Starter prompts
- Write an art-direction brief for my {season} shoot
- Build a shot list for these 6 styles
- Turn this shot list into a one-page photographer brief
Fill in the parts in braces. The full prompt set is in the kit.
Sample output
Direction: natural window light, oat and stone tones, no props that outshine the knit. Shot list: Coastal Cardigan (oat): 01 front flat, square · 02 back flat · 03 horn-button detail, close crop · 05 on-body, relaxed front, model size and height [VERIFY with model] · 06 side drape. Delivery: square 2048 × 2048 px, same crop for all featured images, file name mp-crd01-oat-01-front.jpg. Retouch limits: dust, lint, stray threads OK. Never change color, shape, length or fabric texture.
Produced by a manual walk-through of the prompts, not a platform test. It will be replaced with real output after a test run.
Platforms
| AI tool | Label | Setup note |
|---|---|---|
| ChatGPT | Compatible | Project, or skill upload where Skills show |
| Claude | Compatible | Project or skill |
| Gemini | Compatible | Skill, workbook kept in your own sheet |
| GrokRuns as a Grok Bot (beta) | Compatible | No limits noted |
| Any modelAny capable chat model | Compatible | No limits noted |
We ran it ourselves on this tool. Shows the date and model of the run.
No piece carries this yet. Tested means we have run it ourselves. We update the label as each piece is tested.
Built to run on this tool. Not yet confirmed by our own test run.
Works with a limit we name.
Tools required
Any chat model. Spreadsheet (Excel, Google Sheets or Numbers). Your own camera or phone, or a booked photographer. ChatGPT, Claude, Gemini and any-chat-tool setups work on free plans. Grok Bot needs a paid plan that includes it (beta). Optional mood frames in an image tool are adapted: labeled “concept, not product”, never used as product imagery.
House standards for this piece
All our standards- Human review gate
- You approve the art direction before planning, approve and send every brief yourself, and check every final image against the real garment.
- Data grounding
- Your own visual rules and style list only. Model stats only as you supply them. Gaps are marked [MISSING] or [VERIFY].
- No invented results
- No claims about photos that sell better. Shopify’s image specs are platform guidance, not our results.
- AI disclosure
- Plans and briefs are AI-assisted. Any AI mood frame is labeled “concept” and never shown to shoppers as the product.
- IP & bias
- Reference images must be owned or licensed. No copying another brand’s campaign. Inclusive casting, and no skin-tone or body-shape retouching.
- Privacy
- Don’t paste model or crew contact details, ID or rates. Use first names or roles.
- Approval boundary
- Never books people, buys props, uploads or publishes images, or edits store media. It only drafts plans and briefs.
Questions people ask
Does it make product photos?
No. It plans real shoots with your real products. If you make mood frames in an image tool, label them “concept, not product” and never show them to shoppers as the product.
I shoot on my phone. Is that OK?
Yes. The plan works with whatever camera, light and helpers you actually have. Tell the bot what you’ve got.
Where do the image sizes come from?
From Shopify’s Help Center page “Product media types” (read 19 October 2026). Other marketplaces and social apps have their own specs. Check their help pages and add them to the delivery checklist.
Which AI tool should I use?
Whichever you already use. ChatGPT (with a Project), Claude (with a Project or skill), Gemini (with a skill), Grok Bot or any chat tool are all marked compatible: they should work, but we haven’t completed verified test runs yet. ChatGPT, Claude, Gemini and the any-chat-tool route work on free plans. Grok Bot needs a paid plan that includes it: The X Subscription Premium or higher, or an existing SuperGrok or paid Cursor plan.
Does it set my photographer’s rates or usage rights?
No. Agree rates, usage rights and credit with your photographer, creator or model directly, in writing.
Can I use it commercially?
Yes, for your own brand. The kit is licensed for one business (you and anyone who works on your business may use it). It’s not licensed for agency or client-service use, and please don’t resell or republish it.